Emotional Intelligence in Signage

Using the 20:20 format (also known as pecha-kucha) Daniel Pink, a staff editor at Wired talks about improving signage through the use of empathy. He has two tenets:

Demonstrate Empathy

Encourage Empathy

With 20 slides at 20 seconds each he explains the concept clearly.

It strikes me that we could use these techniques when writing the messages that come out of our apps, making them more friendly. Isn't that what Flickr do with the kitten pictures they show during outages?

Comments

13 May 2008Peter Murray

Kudos on three accounts. First, for introducing the concept of 20:20 as a presentation style. Second, for pointing out Daniel Pink's "Emotional Intelligence in Signage". Third, for linking it to how we feedback to users in our software, particularly when things go wrong.